Consultancy assignment - Deadline 21/03/08
The Technical Centre for Rural and Agricultural Cooperation (CTA) urgently requests expressions of interest from organizations based in African, Caribbean and Pacific (ACP) and European Union (EU) states for the above-mentioned assignment.
CTA launched in 2004/05 an agricultural TV program Agriflash (3 minutes segment dedicated to rural development in Africa, broadcast on national TV channels in Africa – watch http://youtube.com/watch?v=b7b2jSC-s28 ).
In order to adapt the idea to the new strategic plan, CTA wishes to produce agricultural programs which would repackage Spore (CTA’s flagship) on a monthly basis into a 3/5 minutes segment widely broadcast on television in ACP countries.
2. TASKS TO BE PERFORMED
The project can be separated in two phases
· Production of a monthly TV program, repackaging Spore and revisiting the concept of agro news for a wide audience (length 3/5 minutes) according the following steps:
o CTA and the provider identify and prepare in consensus the content of the program (starting point: Spore magazine)
o The provider prepares the script of the program either in French or in English for CTA validation
o The provider selects adequate footage from archive bank or produce additional video
o The provider finalize a first draft of the program (voice over, final cut) for CTA validation
o The provider translate the script in English or French for CTA validation
o The provider delivers a copy of the program on DVD format in both languages
· production and distribution facilities
o The provider broadcast the program on a wide TV network/ web TV in 2 languages preferably on prime time
The provider can propose additional languages for production and distribution.
The project can be achieved through partnership between different firms adding their capacities
3. EXPECTED RESULTS
Agriculture is perceived as a dynamic activity amongst wide audience in ACP countries and the program creates a “culture of agro program”
Spore is better known and the TV program contributes to raise the number of beneficiaries of the online/printed publication
4. DURATION & DATES
April-May 2008: selection of organizations
July 2008: start of the production for 12 months (12 monthly programs), renewable twice as a maximum
5. QUALIFICATIONS AND EXPERIENCE
Key requirements for the organization in charge of the production
At least 5 years experience in TV production
Demonstrated capacity to produce (staff, equipment, network) TV programs
Experience with programs dealing with development topics, preferably in the agricultural ad rural development sector
Working experience in ACP countries
National of an ACP or EU state
Key requirements for the organization in charge of distribution:
Strong distribution networks in EU and ACP countries (TV, Webcast)
National of an ACP or EU state
6. SUBMISSIONS OF EXPRESSIONS OF INTEREST
Interested organizations are invited to manifest their interest to CTA by Friday 21st March 2008 at the latest with a brief résumé (not more than 3 pages) outlining their capacity to undertake the activity of production and/ or dissemination, a company profile, detailed CVs of persons who they may charge with undertaking the assignment and a list of references.
The information should be sent to:
Communication – Media Officer - CTA
E-mail: email@example.com; Fax: +31 317 460067 ; website: www.cta.int
Only short-listed firms will be contacted, provided with the detailed terms of reference and requested to submit a complete proposal.